Saturday, April 25, 2009


Taco Bell PSA

This "PSA"(Public Service AGENDA) really pisses me off. How can anybody else tell you how you're supposed to live your life?

First off, this PSA equates success with "playing in front of thousands", so by it's own insinuations only a handful of people on this planet could be considered 'successful'. Also, the implication "then I dropped out of high school" is left unresolved. Are we supposed to believe if she finished high school she would have gotten a record deal?
By it's own demeanor this PSA is implying that wanting to be a musician/artist isn't a "real job".

Secondly, I don't see anything wrong with this picture? Clearly she's doing ok for herself, i mean, look at those stylish threads. She gets to do what she loves, which is more than 95% of this country can say, and that is the definition of success.

Thirdly, if you listen closely to the lyrics of her song, she clearly states "lucky to
be where I am"... quite a juxtaposition to the paradoxical message its unsuccessfully trying to convey.

Fourthly, dropping out of high school to pursue a career in music is incredibly courageous, and shows a level of ambition and character unmatched by any high schooler I've ever met. I would pay to hear what she has to say.

Taco Bell believes it's more respectable and appropriate for you to work the cash register at one of their restaurants for minimum wage than it is to pursue something you're passionate about.

Success is doing what you love, whether that means (in this case) playing for 2000 people, or playing for strangers on the street. Don't ever let anybody else tell you how you're supposed to live your life. Society wants you to fit into a cookie cutter mold of a mundane existence because it fears the 'different'. Make your own path.


Claire said...

Quite right! That advert is a load of junk. ):<

Joseph Giardina said...

well put my friend, very well put.

Sean Buckelew said...
This comment has been removed by the author.
Sean Buckelew said...

I'm not so sure I agree with your reasoning here, Josh. I think I'm going to stick with my gut and let Taco Bell continue with making all of my big decisions in life. Like yesterday, when it advised me to try the new! Grilled Chicken Burrito and Soft Taco for only 89 cents.

Seriously though, I just think it's funny that Taco Bell would make PSAs.